Why would a "professor" be selling seafood? And more importantly, why should you care? You have plenty of options when it comes to buying frozen seafood. There are many "seafood boxes" that claim to ship fresh, sustainable seafood right to your door.
So who is "Professor T" and why is he better? The answer stems from the actual idea of what exactly sustainability is, who came up with it, and why we care about it today.
Professor T is a REAL PERSON and he taught me everything I know about sustainability because he practically wrote the book about it! Back in 1997, when I was a student at Cornell University studying Agricultural Engineering, "sustainability" was a word almost no one knew. But the Engineering faculty, including Professor Mike Timmons (Professor T), was already developing ways to preserve the environment and in the process, produce better food! While I was there, I had the pleasure of not only of taking his courses, but of working with Professor T at his fish research facility and helping him with his Yellow Book, the first edition of the textbook now used by the industry as their standard! I've been working with him on and off ever since, and so have many of his production partners here at Professor T's. We're all fully vetted by the best.
You see, Professor T probably taught the guys that taught the guys that catch, grow, and sell the seafood for those other guys out there. When you get seafood from Professor T, you know it's great, because Professor T wrote the book on great, and has been the expert on it for over 30 years!
So we're not kidding when we say, "If the professor wouldn't feed it to his grandchildren, we won't sell it here." It means that if we're selling it here, it must be the best seafood you can find.
It's seafood you can feel good about eating.